Ticket sales to end of June: Good news and bad news
posted on: 08 July 2010
updated on: 08 July 2010
article by: Ian Crowder

Malcolm Temple, chairman of GWSR Plc, is concerned about the effects of the landslip on revenue: “If it weren’t for the landslip … we would be 20 per cent up year-on-year right now”

Compared with June last year, ticket sales on the
Gloucestershire Warwickshire Railway are, year-to-date, 13.6 per
cent ahead of the same time last year. Over 31,600 tickets
have been sold, compared with nearly 28,000 in 2009.
However, these figures aren't quite all they seem.
Pleasingly, ticket sales for events such as the spring Diesel
Gala (780); Thomas and Friends (2,767) and the magnificent
celebration of the 175th anniversary of the Great Western Railway
(11,136), far exceeded those sold for the equivalent events last
year.
But Colin Dymock, head station master, says that since the
landslip severed the southern end of the line in April, the
underlying trend has dramatically fallen.
"We have seen ordinary timetabled day ticket sales slump by
around 25 per cent - almost exactly the proportion of tickets
normally sold through Cheltenham Racecourse station booking office.
While the country's economic situation might also be contributing
to a slow-down, the difference has been particularly marked since
April when the landslip stopped trains running south of
Gotherington.
"In addition, while coach party visits are up on last year,
particularly for midweek services, we have lost single-trip coach
traffic. Some tour operators used to add to the enjoyment of
a day out by dropping their passengers off at either Cheltenham or
Toddington for a one-way ride, picking them up at the other end
before continuing on to their destination. That isn't
possible now because Gotherington is unsuitable for coach transfers
so some operators have passed us by as a result."
Malcolm Temple, chairman of GWSR Plc, says this underlines the
importance of repairing the slip as soon as possible but warns that
there isn't a quick fix.
"Our events this year have been tremendously successful thanks
to the hard work put in by our volunteer staff but the fall-off in
the number of ordinary visitors since the landslip is a real
concern. I believe that were it not for the landslip we would
be celebrating an increase of at least 20 per cent year-on-year
right now.
"The absence of Cheltenham Racecourse station means that we have
lost significant revenue during what was shaping up to be an
exceptional year for the railway. Meanwhile, the cost of
running trains has gone up, because of the need to 'top-and-tail'
services to Gotherington.
"I also appreciate that we are once again difficult to reach by
public transport; and I am very sorry that some potential visitors
have travelled as far as Cheltenham to find they can't easily get
to the operating section of the railway.
"Repairing the slip will be very costly for the railway because
insurance will meet less than half the total expected cost. As I
have said before, the significant civil engineering works involved
will take time. We will shortly launch a major fund-raising
appeal but you can make donations now, online or by post - or by
buying additional shares in the company. We hope soon to be able to
offer the facility to buy shares online also.
"Meanwhile, we are still very much in business. Our trains
continue to run between Toddington and Gotherington, departing from
Toddington at the times published in the printed timetable. We
still offer a really great day out: and we are still longer than
most heritage railways in the UK."
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